I’m a pattern-seer, energetic matchmaker, and founder whisperer. I’ve helped purpose-led startups go from fuzzy to fierce, without losing the magic that makes them human.
With 15+ years of design and brand strategy experience, I help mission-driven founders express their energetic essence through brand identity, storytelling, and soulful design.
I don’t do formulas. I don’t do fluff. I do resonance.
I created Chi as a response to what I saw missing in the branding world: Depth. Connection. Soul. Too many brands are beautiful but hollow — lacking the felt sense of what makes their founders magnetic. I believe branding is energy made visible. It should feel like home to you, and like truth to those you want to serve.
From early days in big-name agencies like Leo Burnett and BBDO to leading creative for clients like Facebook, Banana Republic, DIRECTV, and Visa, I learned how to build brands that perform exceptionally well.
From early days in big-name agencies like Leo Burnett and BBDO to leading creative for clients like Facebook, Banana Republic, DIRECTV, and Visa, I learned how to build brands that perform exceptionally well.
I’m a Pisces Sun (yes, I use astrology as a strategic lens), Capricorn Rising (built to lead and build), with a Taurus Moon and Aries Venus — which means I care deeply, I work with devotion, and I bring grounded fire to everything I touch.
I’m also a mom of two amazing teens, living in San Francisco where beauty, purpose, and practicality intersect every day. I walk the shoreline when I need clarity. I pull tarot cards when I’m stuck. And I bring those same tools to the work I do with clients — because magic and strategy are not opposites. They’re dance partners.
I’m a Pisces Sun (yes, I use astrology as a strategic lens), Capricorn Rising (built to lead and build), with a Taurus Moon and Aries Venus — which means I care deeply, I work with devotion, and I bring grounded fire to everything I touch.
I’m also a mom of two amazing teens, living in San Francisco where beauty, purpose, and practicality intersect every day. I walk the shoreline when I need clarity. I pull tarot cards when I’m stuck. And I bring those same tools to the work I do with clients — because magic and strategy are not opposites. They’re dance partners.
Whether I’m naming your company, shaping your deck, building out your look and feel, or leading a rebrand, I’m holding space for the deepest clarity to come through.
I live for those moments when a founder sees themselves clearly for the first time — when the brand we shape reflects not just what they do, but who they are.
